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Adding custom code, e.g. Google Analytics

<script>
  (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
  (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
  m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
  })(window,document,'script','//www.google-analytics.com/analytics.js','ga');

  ga('create', 'UA-12345678-1', 'auto');
  ga('send', 'pageview');

</script>

With SurfYourOwn, this is easily done. Look in cms/templates for your HTML templates. There will be a .html file for each template on your site (many sites will use only one template). Edit each .html file and add your custom code at the bottom.

From the admin pages, clear your site cache and each page will be automatically regenerated.